Readiness Score
Six areas add up to 100 points: trust in the numbers, lead response, lead quality, ads and pages, budget review, and which clicks became wins.
How the audit works
A simple review of what happens after someone clicks your ad.
The audit looks at the everyday steps that turn a paid click into a useful lead, signed case, booking, guest, or customer. It does not promise revenue, price cases, or guarantee bookings.
Opportunity Range
The range uses monthly clicks, lead rates, win rates, average gross value, and modest improvement assumptions.
Data Strength
Better numbers make the report more useful. If a number is unknown, choose Not sure instead of guessing wildly.
Recommendations
The report starts with the fix most likely to matter first, such as cleaner lead tracking, faster follow-up, better pages, or clearer budget review.
How the estimate is built
Current wins = monthly paid clicks x each step-by-step rate.
Annual gross value = monthly wins x average gross value x 12.
Estimated opportunity = improved annual value minus current annual value.
Incomplete Answers
The preview stays cautious until enough sections are answered. Rankings appear only after the report has enough information.
Counts or Rates
Use monthly counts if you know how many clicks, leads, useful leads, and wins moved through each step. Use approximate rates if percentages are easier.
Choosing the First Fix
The first recommendation focuses on a problem that is important, fixable, and likely to affect the next step after someone clicks.
What You Receive
You receive an in-browser report and a downloadable executive copy for leadership review.
Limits
Outputs are planning estimates, not guarantees, case value estimates, booking promises, profit forecasts, legal advice, or financial advice.