Paid Google Ads or paid-search clicks in the monthly period being audited.
What to count
Example: 5,400 paid-search clicks last month.
Where to look: Google Ads, Microsoft Ads, or paid-search platform monthly campaign summary.
Paid Search Revenue Audit for Service Businesses
Paid Search Revenue Opportunity Audit
Review what happens from a paid click to a useful lead, real next step, and customer. Choose Not sure whenever you do not have the number handy.
Step 1 of 6
Use aggregate business totals only. Do not enter customer names, payment information, private records, or unnecessary personal data.
Paid Click to Customer
Clicks that became visible calls, forms, chats, bookings, or other lead actions.
What to count
If 5,400 clicks produced 420 visible leads, this rate is 7.8%.
Where to look: Ad reports, call summaries, form records, booking records, or website lead reports.
Visible leads that were real, relevant, and worth sales, booking, or intake follow-up.
What to count
If 420 visible leads produced 190 useful leads, this rate is 45.2%.
Where to look: CRM, intake, booking, sales, or lead quality summaries.
Useful leads that moved into a real next step.
What to count
If 190 useful leads produced 95 real next steps, this rate is 50%.
Where to look: CRM records, booking reports, consultation logs, proposal records, or sales summaries.
Opportunities that reached a decision, quote, booking, consultation, retainer, or comparable revenue step.
What to count
If 95 opportunities produced 55 decision-stage outcomes, this rate is 57.9%.
Where to look: Pipeline status, booking, proposal, quote, consultation, or retainer-status summaries.
Decision-stage outcomes that became real revenue outcomes attributed to paid search.
What to count
If 55 decision-stage outcomes produced 19 wins, this rate is 34.5%.
Where to look: Won deal reports, booking reports, signed-retainer reports, and paid-search lead summaries.
Step-by-step preview
Leads you can see: Not trackedUseful paid-search leads: Not trackedSales opportunities opened: Not trackedDecision-ready leads: Not trackedClosed customers attributed to paid search: Not tracked