Measurement trustNot tested
Not tested: answer the measurement questions to score this category.
Defined choices for conversion tracking, what happened after the lead came in, and follow-up visibility.Paid search revenue intelligence
Paid Search Revenue Opportunity Audit
Diagnose Google Ads and PPC performance through the business lens that matters: trustworthy tracking, budget efficiency, lead quality, follow-up after the lead, and which leads turn into revenue.
A Google Ads and PPC performance audit for conversion tracking, paid search budget efficiency, lead quality, and which leads turn into revenue.
- User-entered evidence
- No account scraping
- Executive-ready report
Revenue readiness72
Budget signalSearch-term waste and CPL pressure are treated as planning signals, not exact account facts.
Revenue signalRanges separate user-entered facts, calculations, assumptions, and recommended investigations.
What this audit does
Turns paid-search evidence into a transparent revenue brief.
The public audit evaluates defined answers, exported/manual data, and business-reported outcomes. It does not claim direct Google Ads access, consumer-platform observation, guaranteed rankings, guaranteed leads, or guaranteed revenue.
Run the audit
Build a paid-search opportunity report from the evidence you have today.
Fields save in this browser. The full report unlock requires contact consent and successful lead notification delivery.
Budget efficiency100/100
Budget efficiency is scored from cost per lead only until search-term waste is known.
Reported cost per lead and estimated search-term waste.Demand qualityNot tested
Not tested: add observed lead-quality or qualification evidence.
Lead quality, mix of new-prospect searches, and search-term quality.Lead-to-revenue conversion96/100
Paid traffic is not converting into revenue at the expected planning benchmark.
Observed conversion rate compared with a personal injury law firm planning benchmark.Campaign structureNot tested
Not tested: choose the observable campaign-control state.
Defined choice for account organization, match types, negative keywords, and budget controls.Landing-page alignmentNot tested
Not tested: answer the landing-page alignment choice.
Defined choice for paid-search intent, page message, trust proof, and conversion path.Revenue reportingNot tested
Not tested: choose the executive reporting cadence.
Reporting cadence, offline conversion visibility, and CRM connection quality.Unlock executive report
Send the completed audit context to CliqSpark and unlock the full brief.
Your report is calculated. Add first name and work email to unlock the full brief; phone and role are optional.
Signals analyzed
Built for paid-search decisions that connect spend to revenue.
Measurement
Conversion tracking, offline conversion capture, CRM handoff, call and form source tracking, and event hygiene.
Demand quality
Non-brand demand mix, search-term waste, lead relevance, audience fit, and market intent.
Budget efficiency
Reported CPL, budget control, waste exposure, campaign structure, negative-keyword discipline, and spend allocation.
Revenue visibility
Ability to separate clicks, leads, qualified opportunities, signed cases, booked events, and revenue outcomes.
Landing-page fit
Message match, proof, offer clarity, form friction, call path, trust cues, and next-step alignment.
Executive reporting
Whether leadership can see what paid search is producing without over-trusting vanity metrics.
Methodology and limitations
Deterministic scoring. Clear evidence labels. No unsupported claims.
Evidence mode
Uses user-entered website, budget, tracking, lead-quality, and revenue-handoff facts. This mode is live in the public app.
Export mode
Supports manual or aggregated export-style inputs without requiring account credentials. The public workflow avoids sensitive record-level data.
Authorized mode
Reserved for future approved integrations. The live app does not claim authorized Google Ads, Analytics, CRM, or call-tracking access.
App 2026.09.05 · scoring paid-search-opportunity-v1.1-evidence · methodology paid-search-methodology-v1.1-evidence · deployed SHA live-source-remediation-2026-09-05 · build timestamp unavailable
Vertical fit
Personal injury, hospitality, and local service paid-search workflows need different evidence.
Personal injury law firms
Focuses on intake conversion, qualified case mix, cost per signed case, offline conversion visibility, and case-value leakage.
Hospitality and private events
Focuses on event inquiry quality, booked-event value, venue funnel friction, seasonal demand, and which sources turn into bookings.
Local service businesses
Focuses on market demand, call/form quality, booked revenue, reviews, landing-page alignment, and budget allocation discipline.
FAQ
Plain-English answers for paid-search leaders.
Is this a Google Ads audit?
Yes, it is a Google Ads and paid search audit built from information you provide. It does not connect to or scrape your Google Ads account in the public version.
Does the audit claim exact wasted Google Ads spend?
No. It estimates budget leakage and revenue opportunity ranges for planning. Exact findings require account access, conversion data, and source-of-truth revenue records.
Who is this for?
The audit is built for personal injury law firms, hospitality operators, local service businesses, and leadership teams that need a clearer paid-search revenue conversation.
Can this replace an agency account review?
No. It helps prepare a better review by identifying what evidence, questions, and measurement gaps should be addressed before spend is scaled.
Strategy session
Bring your paid-search evidence, not just your ad dashboard.
Use the audit report to frame a focused discussion around tracking, spend leakage, lead quality, and revenue opportunities.
Request a Strategy Session